May 17, 2020
In this episode of the Distillery Nation Podcast, we had the
absolute pleasure talking with Suzanne Henrickson, founder of the
Crafty Cask.
Suzanne by trade is a market researcher and storyteller and over
the last few years, she has been focusing on telling the stories
behind some of your favorite craft producers.
We chatted about her previous career and how that lead to the
current business, how to tell stories about your brand, how to
focus on those stories, favorites books, building a mailing list,
social media tips for craft distilleries and so much more!